Our Partnership With ONETREEPLANTED®
Strength goes beyond the gym. Through our partnership with ONETREEPLANTED®, every product purchased plants one tree. Each tree helps restore forests, protect the air we all share, and give back to the planet that keeps us moving. With every tree planted, we contribute to rebuilding ecosystems, supporting biodiversity, and creating a lasting positive impact for future generations.
Built for strength. Rooted In Impact.
Cleaning Your
Air
The world’s forests absorb about a third of global emissions each year. As air moves through them, particles and pollutants are captured on leaves and filtered from the atmosphere, helping to clean the air we breathe. Forests also help regulate temperature by cooling surrounding areas through shade and moisture release, reducing heat buildup and supporting overall atmospheric balance.
If deforestation continues at its current pace, the impact on air quality and climate stability will become increasingly severe.
Cleaning Your
Water
As water moves through a forest ecosystem, its composition is naturally improved. Soil acts as a filter, helping remove contaminants such as mercury, pesticides, and other pollutants. Forest cover also slows soil erosion and regulates the flow of water into streams, helping maintain both the quality and consistency of local water systems.
In addition, forests play a key role in recharging groundwater and preserving its quality — a critical source of drinking water in many regions around the world.
Our Forests First
Basecamp
Reforestation efforts prioritize the most affected Canadian provinces first. To identify where impact is needed most, we consider factors such as pollution levels, deforestation, flooding risk, and more. With every product you purchase, we plant one tree on your behalf. It really is that simple.
Our tree counter is updated regularly so you can see the growing impact we’ve made together since inception.
Elevation Athletics ©
Proudly Canadian
Standing With
ONETREEPLANTED®
Elevation Athletics ©
Proudly Canadian
Standing With
ONETREEPLANTED®